[Discussion] See if we can get Red Bull to give us one :)
Maker at ClubEd.com
Fri Mar 25 17:56:23 NZDT 2011
I shall ponder this for a few weeks.
On 25/03/11 17:10, Robin Paulson wrote:
> On Fri, 25 Mar 2011 15:39:11 +1300, Ed<Maker at ClubEd.com> wrote:
>> ...for some examples and ideas.
>> So many possibilities!
> all of which come to naught. from deleuze and guattari on the rhizome
> (capitalism is rhizomic, particularly marketing):
> "The main principles of the rhizome are:
> 1&2 “Principles of connection and heterogeneity: any point of a rhizome
> can be connected to anything other, and must be” (516) Basically, the
> rhizome establishes connections between everything, combining rhizomes that
> are themselves made of combinations of rhizomes.
> · The multiplicity, or the rhizome, has no real rules or laws, as it
> continuously adapts to incorporate other multiplicites. There is no real
> unity within a rhizome as “The notion of unity appears only when there is a
> power takeover in the multiplicity or a corresponding subjectification
> proceeding” (518). A “power takeover” is similar to the aforementioned idea
> of a unified language, as the power takeover only limits the rhizome in one
> specific area, and the multiplicities continue to spread outside of it.
> 4. “Principle of asignifying rupture . . . A rhizome may be broken,
> shattered at a given spot, but it will start up again on one of its old
> lines, or on new lines” (519). D&G use the example of ants: “You can never
> get rid of ants because they form an animal rhizome that can rebound time
> and again after most of it has been destroyed” (519)."
> or, in english:
> the concept of adbusting is a rupture - it momentarily and temporarily
> disrupts (or ruptures) something - in this case, selling stuff - but
> ultimately the rupture is re-oriented and re-used by that which it attempts
> to subvert, making the latter more powerful. the bigger the rupture, the
> more likely it is to not be re-oriented, although in 300 years there have
> yet to be any that are permanently successful. conversely the bigger the
> rupture, the more useful it is - so long as it is not entirely successful.
> and frankly, adbusting was never that successful or powerful anyway - it
> reduces activism to in jokes and name-calling, with no actual substance.
> for more:
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